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The margin of error is something that is not always mentioned when explaining the results of a survey, yet it is crucially important for a good reading of the data. But what is sampling error, why is ...

Usability testing on prototypes helps you find out how users interact with a design before you have to develop the product. This way, you can identify usability issues and areas for improvement in the...

The navigation tree has a big impact on the user experience. If they don't find what they want in a few clicks, they will lose patience and look elsewhere. To avoid that, UX research helps you to crea...

Customer insights are essential to adapt your offer and your service to your customers and place your brand in a position of preference over the competition. Today we tell you what customer insights a...

Artificial intelligence is here to stay in market research. The current state of technology allows many tasks to be carried out with the help of AI, and as it develops, it can be applied even more to ...

Choosing a quantitative or qualitative research methodology is one of the first decisions to make when conducting market research. Today we tell you what qualitative research is and when you can use i...

Survey respondents are a very important factor in achieving better quality market research. Selecting them properly and working with them in an optimal way will help you to get better data. Here we gi...

Creating a customer community gives you privileged access to your brand's consumers. There are many reasons to create them, from gathering valuable information for innovation to encouraging recommenda...

Marketing Mix Modelling (or MMM) is a fundamental tool that helps CMOs and Marketing Directors to optimise their investments and get the maximum return. Am I investing enough in my campaigns? Could I ...

Analysing the results of a market research study is one of the last stages of the research and it is crucial to turn data into insights that move organisations to action. That's why at We are testers ...