Develop the best ideas

Evaluate your new product ideas, select those with the most potential, and gather valuable information to make them even more appealing.


What is a
Concept Test?

Concept testing is a quantitative market research study used in new product development processes. It helps screen all new product ideas and selects the ones that receive the best reception among the target audience.

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Why Conduct a Concept Test?

Concept Test

Who Is Interested in a Concept Test?

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Market Researchers

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Marketing Teams

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Innovation Teams

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Entrepreneurs and Executives

A quién le interesa Test de concepto

Why Conduct Your Concept Tests
with We are testers?

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Assisted Concept Tests

Questionnaire programming and fieldwork monitoring by the We are testers expert team.

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Specific Sample

Identify your target audience from hundreds of ready-to-use profiles in our consumer panel and access them directly without costly searches.

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Innovation Solutions Suite

Validate your steps agilely during the innovation process with a wide range of innovation tests: product, packaging, pricing, and more.

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Real-Time Results

Accelerate your innovation by conducting tests in record time. Access results as soon as fieldwork ends and review them with powerful analytics and artificial intelligence support.

Already trust in us

Cruz Roja
Estrella Galicia
Grupo Planeta

"The online community of We are testers has allowed us to obtain valuable information about the perceptions of people from different backgrounds and countries, which provided us with a very interesting comparison to better guide the development of new products."

Expert Researcher in the Food Sector

More interesting information
about concept testing

Learn more details about We are testers concept tests and make the right decisions from the start in your innovation processes.