Personalize Your Offer

Understand the characteristics and motivations of each segment of your target audience and adapt your offering and communication to grow within them.

Contact

What Is a
Segmentation Study?

A segmentation study is a market research study that divides your target audience into different groups of people who share similar characteristics in terms of sociodemographic profiles, attitudes, purchasing habits, or consumption. A segmentation study helps you tailor your product or communication campaigns to the needs and preferences of each group.

Adorno página superior izquierda We are testers Adorno página inferior derecha WAT

Why Conduct a Segmentation Study?

Segmentation Studies

Who Is Interested in a Segmentation Study?

Icono referente a Market Researchers

Market Researchers

Icono referente a Marketing Teams

Marketing Teams

Icono referente a Customer Experience Teams

Customer Experience Teams

Icono referente a Advertising

Advertising

Icono referente a Ecommerce and Digital Teams

Ecommerce and Digital Teams

Icono referente a Innovation Teams

Innovation Teams

Icono referente a Product Teams

Product Teams

Icono referente a Entrepreneurs and Executives

Entrepreneurs and Executives

A quién le interesa Estudio de Segmentación

Why Conduct Your Segmentation Studies with We are testers?

Ilustración We are testers que representa Consumers or Your Customer Base

Consumers or Your Customer Base

You choose the audience for your study: consumers from the We are testers panel or your own customer base.

Ilustración We are testers que representa Branded Studies

Branded Studies

Use your logo, colors, and brand image in your segmentation studies with We are testers.

Ilustración We are testers que representa Assisted Segmentation Studies

Assisted Segmentation Studies

Questionnaire programming and fieldwork monitoring by the We are testers expert team.

Ilustración We are testers que representa Secure Data

Secure Data

Conduct your segmentation studies with confidentiality guarantees and compliance with data protection regulations.

Already trust in us

L’Oreal
Cruz Roja
Verti
Estrella Galicia
Sanitas
Europcar
Telefónica
Grupo Planeta
Sabadell
Google
L’Oreal
Cruz Roja
Verti
Estrella Galicia
Sanitas
Europcar
Telefónica
Grupo Planeta
Sabadell
Google

"Working with We are testers is a pleasure: the flexibility, the maximum adaptation to the needs of companies, and the quick access to digital customer insights are a necessary must to remain competitive."

Head of Design Thinking & UX Research

Logotipo versión blanco de Unicaja

More interesting information
about segmentation research

Find out more about We are testers' segmentation studies and develop your brand in each segment.

Contact