Watch how real people navigate with moderated usability interviews
Analyze how real people navigate your digital product and dive deeper into the motivations, expectations, and decisions that explain their behavior through sessions guided by a moderator. Also known as moderated tests, these sessions provide highly valuable qualitative insights to improve the user experience.
Analysis
What do moderated usability
interviews analyze?
Decision-making process
Observes how users make decisions while interacting with the product and which factors influence their behavior.
Motivations and reasoning
Studies the motivations and reasoning behind users’ decisions during the interaction.
Usage difficulties
Identifies barriers, doubts, or friction points that arise during interaction with the product.
Expectations
Understands what users expect from the product and how they rate the experience it offers.
User needs
Analyzes the needs and requirements users express during the session that shape their user experience.
Differentiators
Why choose We are testers
for your moderated usability interviews?
Quantitative and qualitative
research
Combine your moderated usability interviews with quantitative testing to gain an even more complete understanding of your users' behavior.
Research experts
Our team designs the session guide, moderates the interviews, and analyzes the results to turn the findings into actionable design recommendations.
Speed and agility
Our proprietary technology and streamlined processes deliver fast results without compromising methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Gain a deep understanding of your users' behavior
Design more intuitive digital products by making decisions based on your users' real motivations and needs.
FAQs
Everything you need to know about our moderated usability interviews.
Still have questions? Get in touch
What are moderated usability interviews?
They are a UX research solution in which a moderator guides the session while observing how users interact with a digital product to analyze their behavior, motivations, and the difficulties they encounter during the experience.
What information can moderated usability interviews provide?
They make it possible to analyze how users interact with a digital product, understand the reasoning behind their decisions, learn about their motivations, and detect difficulties during the user experience.
When should moderated usability interviews be carried out?
During the design, development, or improvement of a digital product, whenever you need an in-depth understanding of users’ behavior, motivations, and expectations.
What is the difference between moderated usability interviews and usability testing?
Usability testing focuses on observing how users interact with a product to detect problems while completing tasks. Moderated usability interviews allow you to dive deeper into the motivations, expectations, and decisions that explain that behavior through interaction with a moderator.