Measure the impact of your campaigns with a campaign effectiveness survey
Analyze how a campaign has been perceived once it has run to understand its impact, measure its effectiveness and gain learnings for future campaigns.
Analysis
What does a campaign
effectiveness survey analyze?
Ad recall
Measures the level of recall generated by the campaign among the target audience.
Message comprehension
Analyzes whether consumers correctly interpreted the campaign’s messages.
Brand impact
Assesses how the campaign has influenced brand perception, awareness or positioning.
Relevance
Understands to what extent the campaign has connected with the audience’s interests and motivations.
Campaign effectiveness
Assesses the campaign’s performance against its defined objectives.
Differentiators
Why choose We are testers
for your campaign effectiveness surveys?
Advertising evaluation model
Assess the impact of your campaigns using a research model designed to measure key indicators such as recall, awareness, attribution, message comprehension and brand perception.
Turn your measurements into ongoing tracking
Compare the results of different campaigns and turn one-off measurements into brand and advertising tracking.
Assisted campaign effectiveness surveys
Questionnaire scripting and fieldwork monitoring by the We are testers team of experts.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Turn your campaign results
into actionable learnings
Use the learnings you gain to improve the design and effectiveness of your future campaigns.
FAQs
Everything you need to know about our campaign effectiveness surveys.
Still have questions? Get in touch
What is a campaign effectiveness survey?
It is research that lets you assess a campaign’s effectiveness once it has run to understand its impact and draw learnings for future actions.
When should a campaign effectiveness survey be carried out?
After a campaign ends, or once it has reached sufficient exposure among the target audience.
What aspects can a campaign effectiveness survey evaluate?
Ad recall, message comprehension, brand impact, relevance, campaign effectiveness and other indicators related to communication performance.
What insights does a campaign effectiveness survey provide?
It reveals the level of recall, message comprehension, brand impact and other indicators that help assess a campaign’s effectiveness.
What is the difference between ad pre-testing and campaign effectiveness measurement?
Ad pre-testing assesses a campaign’s potential before launch to identify opportunities for improvement. Campaign effectiveness measurement analyzes the campaign’s impact once it has run, to measure its effectiveness and gain learnings that help optimize future communication actions.