Choose the methodology
Choose between focus groups or in-depth interviews and decide how many you need for conclusive results.
Discover the deep motivations of your customers and users
Create your own qualitative market studies to better understand the reasons behind your customers' decisions.
Contact
La investigación cualitativa
que se adapta a ti
Define the sample
Select the participant profile from our panel with demonstrated motivation or send invitations to customers from your own base.
Moderate the sessions
Choose to moderate the sessions yourself or trust the moderation to qualitative research experts selected by We are testers.
Analyze the results
Receive the report from our researchers or access all the data and recordings. Let our artificial intelligence organize the qualitative information for you and help you draw conclusions to take action.
When to use qualitative research?
Exploratory research
Gather baseline information to understand which points are important for further investigation in later stages.
ContactUsability interviews
Discover how users interact with your website or app and find out where the friction points that need improvement are located.
ContactPurchase motivations
Go beyond behavior to understand the deep reasons behind purchase decisions.
ContactCategory entry points
Discover all the category entry points in your market and associate your brand with those with the most potential.
ContactBrand image
Deeply understand the brand attributes that consumers value and how they position different brands in their minds.
ContactNeed another type of qualitative research?
Consult with our experts
ContactWho can benefit from qualitative research?
Market Researchers
Marketing Teams
Advertising and Media
Product
Innovation
Customer Experience
Entrepreneurs and Executives
¿Por qué hacer
investigación cualitativa
con We are testers?
Intuitive platform
An easy-to-use tool with multiple functionalities to make the most of your qualitative research.
Quality sample
Invite motivated and prepared consumer panel members to participate in the study, providing maximum value in qualitative studies.
Expert moderators
If you prefer, have a qualitative research expert moderate your sessions, and participate as an observer.
Combination of methodologies
Use qualitative research alongside any other methodology you need: quantitative studies, online communities, or usability testing.
Already trust in us
"The online community of We are testers has allowed us to obtain valuable information about the perceptions of people from different backgrounds and countries, which provided us with a very interesting comparison to better guide the development of new products."
Expert Researcher in the Food Sector