Discover the deep motivations of your customers and users

Create your own qualitative market studies to better understand the reasons behind your customers' decisions.

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La investigación cualitativa
que se adapta a ti

Ilustración We are testers que representa Choose the methodology

Choose the methodology

Choose between focus groups or in-depth interviews and decide how many you need for conclusive results.

Ilustración We are testers que representa Define the sample

Define the sample

Select the participant profile from our panel with demonstrated motivation or send invitations to customers from your own base.

Ilustración We are testers que representa Moderate the sessions

Moderate the sessions

Choose to moderate the sessions yourself or trust the moderation to qualitative research experts selected by We are testers.

Ilustración We are testers que representa Analyze the results

Analyze the results

Receive the report from our researchers or access all the data and recordings. Let our artificial intelligence organize the qualitative information for you and help you draw conclusions to take action.

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When to use qualitative research?

Need another type of qualitative research?

Consult with our experts

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Qualitative Research

Who can benefit from qualitative research?

Icono referente a Market Researchers

Market Researchers

Icono referente a Marketing Teams

Marketing Teams

Icono referente a Advertising and Media

Advertising and Media

Icono referente a Product

Product

Icono referente a Innovation

Innovation

Icono referente a Customer Experience

Customer Experience

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Entrepreneurs and Executives

A quién le interesa Estudios cualitativos

¿Por qué hacer
investigación cualitativa
con We are testers?

Ilustración We are testers que representa Intuitive platform

Intuitive platform

An easy-to-use tool with multiple functionalities to make the most of your qualitative research.

Ilustración We are testers que representa Quality sample

Quality sample

Invite motivated and prepared consumer panel members to participate in the study, providing maximum value in qualitative studies.

Ilustración We are testers que representa Expert moderators

Expert moderators

If you prefer, have a qualitative research expert moderate your sessions, and participate as an observer.

Ilustración We are testers que representa Combination of methodologies

Combination of methodologies

Use qualitative research alongside any other methodology you need: quantitative studies, online communities, or usability testing.

Already trust in us

L’Oreal
Cruz Roja
Verti
Estrella Galicia
Sanitas
Europcar
Telefónica
Grupo Planeta
Sabadell
Google
L’Oreal
Cruz Roja
Verti
Estrella Galicia
Sanitas
Europcar
Telefónica
Grupo Planeta
Sabadell
Google

"The online community of We are testers has allowed us to obtain valuable information about the perceptions of people from different backgrounds and countries, which provided us with a very interesting comparison to better guide the development of new products."

Expert Researcher in the Food Sector

Find out more about how to conduct qualitative research with We are testers and start uncovering the deeper motivations of your customers and users.

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