Validate your campaign
Ensure the success of your advertising campaign by measuring its effectiveness before launch.
Create more effective campaigns
Evaluate your advertising using neuromarketing techniques. Choose the most effective executions and improve them before launching.
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What is a
pre-advertising test?
The pre-advertising test is a quantitative study that evaluates advertising creatives before their launch. Advertising pre-testing predicts the success or failure of a campaign, allows you to choose the best executions for each campaign, and collects key information to improve them before their launch.
Why conduct a pre-advertising test?
Choose the best pieces
Compare the impact of different executions to select those that achieve the best results.
Improve your final execution
Identify ways to optimise your campaign before broadcasting.
Make the creative process more efficient
Conduct pre-tests with storyboards or animatics to validate your steps throughout the process.
Measure emotional impact
Use neuromarketing techniques to understand your audience's unconscious reactions. Boost emotion to create a more intense and lasting memory.
Ensure your brand objectives
Combine neuromarketing and declarative data to get the most complete view of impact: brand recognition, consideration, purchase intent, and much more.
Identify reputational risks
Don't let any aspect of your advertising generate an unexpected crisis.
Improve with every campaign
Compare your next campaign's data with previous tests and anticipate the expected impact with maximum reliability.
Who is interested in a pre-advertising test?
Why conduct your
pre-advertising tests
with We are testers?
A solution designed for advertising pre-testing
Choose a proven test model, with emotional impact measurement and the most relevant metrics to evaluate advertising impact.
With your audience
Select your audience from hundreds of ready-to-use profiles in the We are testers panel. Access them directly without waiting and without filter questions that increase fieldwork costs.
For different media
Evaluate pieces for television, digital and radio to have comparable data from all your media.
For any creative stage
Evaluate animatics or even storyboards and ensure the steps during your creative process.
Easy to implement
Don't worry about the questionnaire or data visualisation. Everything is ready for your pieces to go into the field immediately.
With emotional impact measurement
Validate with neuromarketing techniques your piece's ability to arouse emotions in your audience. Remember: more emotion means more sales.
With benchmark
Compare your campaign's results with others previously evaluated and understand if it achieves satisfactory results.
In record time
Don't launch blindly due to lack of time. Get results quickly and launch your campaign without delays.
Already trust in us
"We are testers is the ideal partner. Their flexibility and proactiveness in providing solutions, as well as the speed and quality in delivering results, have been crucial."
Marketing Manager
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