Succeed with Your Launch
Validate your hypotheses and continue your innovation process with confidence by ensuring that your product aligns with consumer expectations.
Ensure the Success of Your Launch
Check the acceptance of your product with real consumers before the launch and refine its design to enhance its success.
Contact
What is a
Product Test?
Product testing is a quantitative market research study used in innovation processes. It is used to validate that the new development meets consumer expectations and to gather information to improve the prototype before the official market launch. Generally, a product test is preceded by a concept test that confirms that the product concept is appealing to consumers.
Why Conduct a Product Test?
Accelerate Decision-Making
Don't rely on intuition. Let consumers choose the best version of your product quickly and speed up its market arrival.
Demonstrate Potential with Data
Present your product to distributors, partners, and investors with independent data that supports its potential.
Neutralize Cannibalization
Identify risks of cannibalization between products in your portfolio and enhance their differentiation to increase brand penetration.
Refine Your Product
Use the results of your product test to refine various elements of the marketing mix and launch the best possible version of your product.
Protect Your Reputation
Reduce risks and protect your credibility and brand value in front of consumers and partners.
Improve Your Ability to Predict Success
Compare the results of your tests with real product reception data in the market to improve your ability to predict the success of new launches.
Extend Your Product's Lifecycle
Test new product prototypes throughout the entire product lifecycle to confidently make changes to any product feature.
Who Is Interested in a Product Test?
Market Researchers
Marketing Teams
Advertising Agencies
Product Managers
Why Conduct Your Product Tests
with We are testers?
Assisted Product Tests
Questionnaire programming and fieldwork monitoring by the We are testers expert team.
Access to Your Own Panel
Select your target audience from over 7 million testers and reach your consumers in real time.
Innovation Solutions Suite
Complement your product tests with other solutions like concept tests, U&A, pack tests, etc.
Quick Delivery of Results
Get real-time results through dynamic dashboards and presentations tailored to your needs.
Already trust in us
"The online community of We are testers has allowed us to obtain valuable information about the perceptions of people from different backgrounds and countries, which provided us with a very interesting comparison to better guide the development of new products."
Expert Researcher in the Food Sector
More interesting information
about product testing
Pack test: ensure the success of your packaging redesign
Creating a new packaging design and seeing sales plummet is one of the worst nightmares that many marketers can have. It shouldn't happen. However, top brands worldwide have experienced this. How can ...
Continue reading 
Conjoint Analysis. What is it and when to use it?
Good, beautiful, and cheap. Humans always want products that have it all! But in real life, when it comes to making a purchase decision, we are often willing to sacrifice some non-essential features t...
Continue reading 
AZTI & We Are Testers
Company AZTI Date: 2020 Sector: Food Research and Technology Techniques: Online Community and Focus Group Methodology: Qualitative Scope: International Sample Size: 4 Online Communities with 20 partic...
Continue reading 
Concept testing and product testing. Ensure the success of your innovation.
Testing a concept and testing a product are fundamental actions during an innovation process to ensure its success. You put in enthusiasm, effort, and many hours of work. Added to that is the financia...
Continue reading