Far more than a consumer panel
Reach real participants and get top-quality quantitative and qualitative data for your research. Use our own panel, bring in your own databases or research with customers and employees, all from a single platform.
- +120K Panellists
- +400 Variables
- +130 Countries
- +290M Consumers
Why us
A panel built to
deliver quality data
Representative
More than 120,000 panellists who reflect the diversity of the population, so you get representative samples.
Qualified
Participants ready to take part in quantitative and qualitative research, online communities and UX research.
Mobile first
A panel designed to make taking part easy anywhere and on any device, with native apps for Android and iOS.
Reliable
We apply automated and methodological checks throughout the process to guarantee response quality and minimise bias.
Methodologies
A versatile panel for
different ways of doing research
Quantitative
Surveys and studies with samples tailored to different profiles and objectives.
Qualitative
Participants selected for focus groups, interviews and other qualitative techniques.
UX Research
Users selected for usability testing and other user experience research methods.
Capabilities
A panel ready for
any kind of research
Sample selection and segmentation
Find the right profile for every study
- +400 Segmentation variables
- Panellist segmentation by sociodemographic criteria.
- The option to use screening questions to define your sample.
- Permanent participants in longitudinal studies, to track purchase or consumption patterns.
- Exclusion of participants from previous research whenever needed.
Information quality
Trust every response
To guarantee data quality, we apply checks throughout the life of the panel and in every study.
- Automated verification of identity and duplicate responses.
- Response time monitoring and detection of unusual patterns.
- Review of open-ended questions through automated checks.
- Attention-check questions to confirm participants are paying attention.
- Ongoing panel management to prevent over-participation and minimise bias.
Engaged participants
A community committed to research
Our panel is made up of people who take part in research regularly and receive training so they can contribute to increasingly complex studies.
- Our own gamification and loyalty system.
- An active community with exclusive benefits and content.
- Training to take part in qualitative research, online communities and UX research.
- Ongoing monitoring of panellist satisfaction and experience.
International panel
Research in any market
Alongside our own panel, we work with international partners to run research in more than 130 countries.
- +290 Mill. Consumers available
- International coverage for B2C and B2B studies.
- Centralised management from a single platform.
Platform integration
From fieldwork to analysis in one place
Everything you collect feeds straight into the We are testers platform, so you can view results in real time, cross variables, analyse open-ended responses with artificial intelligence and generate personalised reports.
Clients
Brands that already trust us
Real people, reliable data, better decisions
Reach carefully selected participants and combine our own panel with technology, artificial intelligence and the knowledge of an expert research team to get reliable insights in every study.
FAQs
Everything you need to know about our consumer panel.
Still have questions? Get in touch
Can I use my own databases?
Yes. You can run research with customers, employees or other groups using your own databases, and combine those participants with our panel whenever the project calls for it.
How is response quality guaranteed?
We apply automated and methodological checks throughout the process, including participant validation, detection of inconsistent responses, response time monitoring and measures to prevent over-participation in similar studies.
What kind of participants make up the panel?
Our panel is made up of more than 120,000 consumers in Spain, segmented by over 400 sociodemographic and behavioural variables. We also work with international partners to run studies in more than 130 countries.
Can you run international studies?
Yes. Thanks to our network of international partners we can reach more than 290 million consumers in over 130 countries, while keeping a single management and coordination process.