Quantify Your Awareness
Discover your brand's level of awareness (top of mind, spontaneous or suggested recall) and understand your brand's place in the consumer's mind.
Increase Your Brand Value
With a brand study, you will discover the strengths and opportunities for your brand. Find out the perception and evaluation of your brand with real consumers.
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What Is a
Brand Study?
A brand study is a market research study that measures all variables that influence brand value, from its level of awareness to consumers' evaluation of each brand attribute.
Why Conduct a Brand Study?
Measure Image Attributes
Understand which attributes consumers truly value in the category and measure how your brand aligns with them.
Validate Your Positioning
Evaluate whether the brand image you want to convey is what your customers perceive. Identify differences and bridge the gaps.
Identify Improvement Opportunities
Discover growth opportunities for your brand and work on them to grow faster.
Demonstrate Brand Growth
Show the impact of your actions on key brand metrics and ensure the continued investment in brand building.
Create Effective Marketing Plans
Use insights on the impact of your brand investment to improve your marketing plan and use your budget more efficiently.
Understand Sales Funnel Impact
Show progress in metrics like consideration, purchase intent, or recommendation, closely related to sales evolution.
Enhance Your Communication
Work on opportunities to grow your brand with campaigns that directly impact the attributes you want to improve.
Who Is Interested in a Brand Study?
Market Researchers
Marketing Teams
Advertising Teams
Entrepreneurs and Executives
Why Choose We are testers for Your Brand Studies?
Quantitative and Qualitative
Combine your quantitative brand studies with online focus groups to gain an even deeper understanding of your brand image.
Real-time Results
Save time with a brand study that offers results in record time.
Assisted Brand Studies
Questionnaire programming and fieldwork monitoring by the We are testers expert team.
Specific Sampling
Identify your audience from hundreds of ready-to-use profiles in our consumer panel and access them directly without costly searches.
Already trust in us
"We are testers is a great support to ensure the project runs smoothly. They assist you in each of the phases with personalized attention, and they are also a delight to work with. "
Project Manager
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