Gain Deeper Understanding
Collect highly detailed information about consumers' preferences, trends, needs, and desires. Use it to better meet market demands.
Discover the Hidden Motivations of Your Target Audience
Gain in-depth insights into the behavior, motivations, and barriers of your category and brand. Use this knowledge to shape your strategy.
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What is an
Online Focus Group?
A focus group is a qualitative research technique. A moderator guides the discussion with a small group of participants who share their views on a particular topic. Focus groups are used to gain detailed insights into behaviors, motivations, attitudes, and to collect ideas from consumers and users. In online focus groups, participants connect via the internet and share their opinions through video conferencing.
Why Conduct an Online Focus Group?
Generate New Ideas
Encourage design thinking, open innovation, and co-creation with real users.
Explore New Markets
Conduct exploratory research to identify key aspects to study with specific analysis. Create hypotheses, prioritize your research goals, and proceed step by step iteratively.
Evaluate Concepts and Prototypes
Present new innovation proposals to your target audience and gather their assessments in great detail to safely continue the innovation process.
Validate Your Campaigns
Observe spontaneous reactions to your advertising and use all that qualitative information to improve your versions before conducting quantitative tests.
Test Your UX
Organize debates with your users to evaluate the UX of your product and gather spontaneous impressions on the quality of their digital experience.
Study Sensitive Topics
Overcome the limitations of quantitative research and find answers to complex or sensitive topics thanks to spontaneous interaction among participants.
Bring Your Research to Life
Bring the voice of your customers directly to your decision-making forums. Collect verbatims that illustrate the authentic meaning of quantitative data expressed openly and spontaneously.
Who Benefits from Online Focus Groups?
Market Researchers
Marketing Teams
Innovation Teams
UX/UI Teams
Customer Experience Teams
Entrepreneurs and Executives
Why Conduct Your Online Focus Groups with We are testers?
No Physical or Geographic Barriers
Conduct discussion groups while overcoming inconveniences of in-person meetings, mobility limitations, and transportation costs. Your participants connect from any location and in real time.
Participants Tailored to You
You choose the audience for your online focus group. Participants from your own database or selected from over 120,000 members of the We are testers panel.
Quality Discussion Groups
Participants are incentivized and motivated to provide maximum value in focus groups and other research methodologies.
Specific Technology
Access multiple features designed to manage online focus groups: session recording, public chat with participants and private chat with observers, screen sharing, file sharing, visible script for the moderator, and more.
Custom Moderation
Speak directly with users and manage the session yourself, or participate as an observer by delegating the moderation of online focus groups to an expert qualitative researcher.
Easy and Fast
Access from anywhere, whether on mobile or computer. Our tool works in the browser, so users don't need to install any additional software.
Analysis with AI Assistance
Save time by letting artificial intelligence classify interventions by topics and receive a discussion summary that you can refine until you are satisfied.
Beyond Focus Groups
Combine your discussion groups with other research techniques to go further. Share surveys or assign tasks to complement the qualitative session.
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Marketing Manager
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