Tree testing or tree testing (content tree test in Spanish) helps you understand where users will look for each content and design more intuitive and clear navigation menus.
What is a tree test?
A tree testing is a UX research tool used to improve the navigation structure of a website or app. Users are presented with a simplified navigation menu in the form of a tree and are asked to perform a set of tasks to find the correct location for each piece of information within it. The results help identify improvements in information architecture.
Why conduct a tree test?
Content tree testing has multiple applications and benefits:
- Evaluate the usability of your navigation. Understand if users can quickly find the right information through your navigation menus.
- Validate your new information architecture. Perform a tree test before making significant changes to the information architecture and ensure success with real users.
- Identify accessibility issues. Discover any problems in the information hierarchy that make it difficult for users to find the information they need.
- Compare alternative designs. Conduct A/B testing of your new designs and choose the optimal navigation system for your users.
- Make data-driven decisions. Put an end to internal debates about the suitability of the navigation structure. Provide objective data and make decisions quickly based on it.
- Optimize conversion. Ensure that users can easily find what they are looking for in the menu of your online store and increase your revenue.
- Improve the online experience. Use tree testing along with other usability tests to improve your customers’ digital experience.
- Engage your users. Turn your users into key players in the product’s evolution and enhance their satisfaction and sense of product ownership.
Difference between tree testing and card sorting
Card sorting and tree testing are two complementary usability tests specialized in content architecture. While card sorting asks users to intuitively organize content from scratch using cards, tree testing asks them to validate an already defined architecture that needs validation. Card sorting is used more in the exploratory phase when you want to understand how users organize content, whereas tree testing is used in a more advanced phase where there is already a prototype content organization that needs validation.
Why conduct a tree test with We are testers?
At We are testers, we have the content tree test as part of our usability testing arsenal. All of them can be combined to optimize the usability of any digital environment. The platform allows you to conduct tree testing online, is extremely intuitive, and includes everything you need to design and control the tasks you want to subject your users to. It includes its own web tracking system and task monitoring with control checkpoints for click events, scrolling, or page views. If you wish, we can provide users from our tester base who are motivated to add maximum value even in the most complex tasks. You can moderate the session yourself or let one of our UX research experts do it for you.
Discover many more advantages of our online tree testing tool with our team of experts. Contact us, and we will be happy to answer all your questions.Update date 22 December, 2023