How to choose your survey tool?

Herramienta de encuestas | Survey tool | Ferramenta de inquéritos
Redacción 6m of reading

Surveys are one of the most widely used market research methodologies today. They are easy to create, and with a survey tool, they are accessible to everyone. Whether you have a small business or work for a large corporation, a survey tool will allow you to find answers to make informed and confident decisions.

Choosing the survey tool that best suits you is an important step in starting to make data-driven decisions. Here are some useful tips for choosing your survey tool.

Create a Free Survey

If you want to create a free survey, you should know that it is possible in some cases but not all. For example, on platforms like LinkedIn or Facebook, you can create free surveys that you can share with your network and get responses. These surveys are representative of your own followers, so you should not extrapolate their results to make decisions about larger population groups. You can also create a survey using Google Forms and share it with your own database. Again, the results can help you understand what the people you already have registered think.

However, when you need access to representative samples of the population or consumers in general, you need to use a professional survey tool that is connected to a consumer panel.

At We are testers, we have created a very intuitive survey tool and have our own consumer panel that provides everything you need to conduct surveys that are representative of any population group. This survey tool can help you understand the needs of consumers in your category, test an advertising campaign, or evaluate new products to launch in the market. If you are thinking about conducting market research, contact our experts to find out how it could be created using the We are testers survey tool.

Tips for Choosing Your Survey Tool

Choosing your professional survey tool is an important decision. Once you have learned how it works, you may be interested in conducting new surveys in the future, so it is important to choose one that you can use not only for your current needs but also for possible future needs. Here are some important factors to consider when choosing the survey tool that best suits your needs.

Quality Sample

Survey tools provide consumers who are part of panels, meaning they have voluntarily chosen to be part of databases to participate in market research studies regularly. Find out about the source of the sample and whether it is an exclusive panel like We are testers or if consumers are part of large databases used by many research companies. It is important for the panels to have quality controls to validate participants and their responses. For example, at We are testers, we have controls to ensure the identity of the person responding, and we include control questions in our questionnaires to identify consumers who are not paying enough attention. Discover all the quality controls we apply in our consumer panel.

Available Methodologies

Surveys are very common and useful, but they are just one of many methodologies used in market research. Sometimes, it may be better to opt for an online focus group to get deeper insights into a topic or create an online community to help you make decisions over time. If you think you may use other research methodologies in the future, it may be interesting to choose a survey tool that also allows you to use other methodologies, giving you the flexibility you need.

Intuitive Survey Tool

It is important that the research platform or survey tool you choose allows you to easily create surveys in it. If you are going to create the survey yourself, sign up and see how easy or difficult it is for you to create a questionnaire draft. At We are testers, we have designed a survey tool that is very easy to use. And if you have any doubts while setting up the survey, you can always get all your questions answered and receive all the help you need from our support team.

Expert Support

If you are sure that you will need help creating the survey, make sure that the survey tool you are considering can provide that support. In many cases, support is associated with hiring levels, so you could be surprised when it comes time to conduct the survey.

At We are testers, we know that even experts need help from time to time, which is why all the most common support needs are included in the basic service. And when you want to go further, for example, if you want us to moderate an online focus group for you or you want to perform advanced statistical analysis, we offer it as an option. Contact our team for all the details and make your decision with confidence.

Clear Pricing

Survey tools work with credits and offer subscription plans to cover research needs over a year. Opting for a subscription generally allows you to enjoy a more economical price per credit, allowing you to conduct more studies with the same budget. If you regularly conduct research, you may be interested in choosing one. If you are sure that you will only conduct a single study, inquire about the possibilities as well.

At We are testers, we have plans that fit all budgets. If you are a small business, we have starter plans, and if you conduct market research regularly, we have highly competitive plans in terms of credit pricing. Our plans do not include fixed costs, such as licenses, and all your investment goes toward credits that you can use to create studies.

Analysis and Reports

Once the survey is done, that’s when the real work begins. It’s time to analyze it, draw conclusions, and share them in decision-making forums. Therefore, it is important that the survey tool has good data analysis capabilities and allows you to export charts and tables in the formats of your choice. This way, you can continue to analyze the results with your preferred tools or share your findings with others.

Evaluating all these points before signing up will allow you to choose your survey tool with confidence and avoid surprises in the future. If you still have doubts, our team will be happy to assist you and help you create your own surveys successfully. Get in contact to learn more!

Update date 15 April, 2024

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