UX research, or User Experience research, is a fundamental tool for optimizing your website or app. When designing and building any digital environment, one of the factors we must value the most is user behavior: what do they do when they land on your site? Where do they click? What interests them, and what doesn’t? One thing is certain: if a user gets lost on a website, they’ll leave. If they can’t find what they’re looking for or struggle to read the information, they’ll go away. If they can’t complete an action or don’t know how to fill out a questionnaire, they’ll leave it blank. So, what can we do to prevent abandonment and promote the best user experience on our website? The answer lies in UX research. Our User Experience tests have the answers to these questions and concerns. Let’s see how.
UX Research Tool
WAT UX is a UX research tool with which you can analyze the real user experience of your target audience, to understand the obstacles they face while navigating the digital environment, whether it’s a website under development, a landing page, wireframes, private areas, software, or apps.
In this sense, this UX research tool becomes a great ally to understand the obstacles and difficulties users encounter on your website to prevent abandonment, make them return to your site, and, of course, optimize conversion rates.
How Does UX Research Work?
With the Navigation Test, you can analyze quantitative aspects of your website, such as the use of tools or new features you want to implement, as well as qualitative aspects, such as user satisfaction and concerns, their perception of our site after the initial impact, or after browsing through the content.
The operation of this type of study can be summarized in four steps:
- Segmentation and selection of testers. The people participating in this type of study are real users who match your target audience. In this case, at We are testers, we offer different data sources, that is, among segmented individuals from our community who may become future customers of your brand, as well as among random users visiting your website, your CRM customers, or registered users in your platform or private area.
- Navigation and interaction analysis: our UX research tool records the session in which the selected user is the protagonist, recording their behavior using heatmaps to analyze the clicks made and where, mouse movements, and scrolling, that is, the vertical scrolling through the contents of a website.
- Collecting feedback. Once users have navigated the website, they complete a questionnaire where they are asked about the study’s objectives and the quantitative and qualitative aspects they want to investigate.
- Presentation of results. After the analysis, the conclusion part arrives, where we collect, through a report, the results of the user’s behavior analysis on the website.
As one of the usability gurus, Jakob Nielsen, warned, «leaving is the first line of defense for the internet user when they encounter a difficulty.» Therefore, let’s use the tools at our disposal to avoid losing customers due to a poor browsing experience and, consequently, retain our visits by offering content in the clearest, most understandable, identifiable, and intelligent way possible.
Shall we talk? If you want to know more details and information about the possibilities and applications of UX research, don’t hesitate to get in touch with us.Update date 22 December, 2023