Benefits of surveys for small businesses

Beneficios de las encuestas | Data driven Marketing
Redacción 4m of reading

There are many benefits of surveys for small businesses. When you hear terms like market research, surveys, brand research, etc., you often think of large companies. However, understanding the audience’s opinion and, in general, knowing the situation of a brand is extremely valuable for any company, whether large or small.

After all, small businesses can also grow, and using tools like surveys to improve the service they offer can be a great help.

Benefits of Surveys for Small Businesses

Surveys and market research have multiple benefits for smaller businesses.

Building Brand Identity

Surveys allow you to collect key information about a brand and use it to improve branding and make the brand more attractive.

They can also be especially useful for understanding the audience’s needs and, therefore, identifying opportunities.

Connecting with Customers through Surveys

To deepen the relationship with customers, you can conduct satisfaction surveys, among others. It’s a direct form of communication that allows customers to provide feedback on services and the brand.

To send these types of surveys, you can use channels like your website or email, among others.

Understanding Market Statistics through Social Media Surveys

Social media is a fantastic way to find out what your target audience thinks, and it’s a cost-effective method.

Through social media, you can reach a diverse audience. This means that the survey data obtained is of high quality, and if the same survey is used, the results will also be consistent.

Enhancing Customer Profiles

This marketing tool is highly recommended for strengthening (or creating, if you don’t have them) customer profiles, also known as Buyer Personas. These profiles group the most important customer data, making it easier to use for improving the business through marketing strategies.

Generating Potential Customers

Retaining current customers is important, but so is generating potential customers. Therefore, trying to reach different types of customers with various surveys (the more engaging, the better) is highly recommended. This way, they will provide information that you can later use to convert them into customers of your brand.

Creating Products Based on Customer Preferences

Once you have gathered customer information and opinions, it’s time to adapt. Knowing customer needs (and potential customer needs), you can and should make changes where necessary. This can improve the brand’s perception, which in turn leads to increased sales.

Improving Customer Service by Monitoring Customer Satisfaction

In addition to discovering customer needs, surveys also serve as a monitoring tool. With periodic surveys, you can track customer satisfaction levels and make adjustments if necessary.

Types of Surveys Small Businesses Can Use

Depending on the available resources, different types of survey groups can be formed.

Print Surveys

The classic method. It’s true that better options have been proven in recent years, but they are still as effective as ever. They are especially useful for asking more personal questions since surveys are usually conducted in person.

Telephone Surveys

Telephone surveys are perfect when the target audience is older. Older generations have a stronger affinity for the phone, so you’re more likely to get better results.

Online Surveys

Undoubtedly, the best option. Economically speaking, it has no rival, and it’s also very easy to conduct. Moreover, if done correctly, online surveys can reach a much larger audience than other options.

Mobile Surveys

Conducting surveys through a mobile app is also an excellent option, especially for connecting with the younger part of your audience.

Regardless of the type of survey you want to conduct, We Are Testers has all the tools you may need. Using the latest technologies and modern methodologies, our products can deliver results in record time. We Are Testers operates digitally, but our surveys can perform the same functions as conventional surveys.

Update date 15 April, 2024

Get in touch with our experts and discover how to take your research further.