Assess the impact of your packaging with packaging testing
Analyse how consumers perceive your packaging to understand its impact on the purchase decision and identify opportunities for improvement before launch or redesign.
Analysis
What does packaging
testing analyse?
Visual appeal
Assess the packaging’s ability to capture consumers’ attention.
Brand perception
Analyse how the packaging influences the perceived image, values and positioning of the brand.
Differentiation
Study whether the packaging is clearly differentiated from other alternatives on the market.
Comprehension and clarity
Identify whether the information, messages and benefits of the product are correctly understood.
Purchase intent
Measure the influence of the packaging on consumers’ willingness to buy.
Solutions
Why choose We are testers
for your packaging tests?
Assisted packaging tests
Our team designs the study, oversees the fieldwork and analyses the results to help you optimise the appeal, differentiation, comprehension and user experience of your packaging before launch.
Access to our own panel
Reach consumers who represent your target audience thanks to our own panel and advanced segmentation, obtaining reliable and relevant results on the perception and user experience of the packaging.
A connected innovation process
Complement your packaging test with other methodologies, such as concept tests, product tests or price research, to validate every stage of the innovation process and optimise the launch of your products.
Fast delivery of results
Access your study's results through dynamic dashboards and presentations tailored to your needs. Our proprietary technology, the support of artificial intelligence and the experience of our researchers speed up the analysis to help you make decisions faster.
Clients
They already trust us
Design packaging that drives the purchase decision
Optimise your packaging based on consumer perception to improve its visibility, differentiation and impact on the shelf.
FAQs
Frequently
asked questions
Everything you need to know about our packaging tests.
Still have questions? Get in touch
What is packaging testing?
It is a type of research that lets you assess how consumers perceive packaging and how it influences their interest, their perception of the product and their purchase decision.
When should you carry out packaging testing?
Before launching new packaging, during a redesign process, whenever you need to improve your product’s visibility and differentiation on the shelf, or whenever you want to assess the impact of significant changes to the packaging.
What aspects can packaging testing assess?
Visual appeal, differentiation, comprehension of the messages, perceived quality, brand image, ease of identification, purchase intent and overall rating of the packaging, among others.
Is it possible to compare different packaging designs?
Yes. Packaging testing lets you compare different packaging proposals to identify which one generates a better response among consumers.
What is the difference between packaging testing and product testing?
Packaging testing assesses the perception and impact of the packaging on the purchase decision. Product testing analyses the user experience and rating of the product once consumers can try or use it.