Track your brand's evolution with brand tracking
Regularly monitor your key brand indicators to understand their evolution, measure the impact of your actions, and detect market changes over time.
Analysis
What does
brand tracking analyze?
Awareness evolution
Measures how your brand’s unaided and aided awareness levels evolve over time.
Brand image
Tracks the evolution of the attributes, associations, and perceptions linked to your brand.
Competitive positioning
Analyzes how your brand’s positioning evolves against its main competitors.
Consideration and preference
Assesses changes in consumers’ inclination to choose your brand over other alternatives.
Impact of actions and campaigns
Studies the impact that marketing, communication, or product actions have on the evolution of the main brand indicators.
Solutions
Why choose We are testers
for your brand tracking?
Quantitative and qualitative
research
Complement your brand tracking with online communities to understand what factors explain the evolution of your brand's awareness, image, and positioning, and gain a deeper view of consumer perception.
Research experts
Our team designs the study, oversees fieldwork, and analyzes the evolution of the results to turn data into strategic recommendations that drive your brand's growth.
Speed and agility
Our proprietary technology and streamlined processes let you track your brand's evolution with agility, supporting data-driven decision-making without compromising methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Turn your brand's evolution
into a competitive advantage
Monitor the evolution of your key indicators to spot trends, measure the impact of your actions, and act faster.
FAQs
Frequently
asked questions
Everything you need to know about our brand tracking.
Still have questions? Get in touch
What is brand tracking?
It is a periodic study that monitors the evolution of the main brand indicators to understand how they change over time.
What indicators can brand tracking include?
Awareness, brand image, competitive positioning, consideration, preference, recommendation, brand perception, or differentiation, among others.
How often should brand tracking be conducted?
The frequency will depend on the business objectives and how the market evolves. These studies are usually run monthly, quarterly, semi-annually, or annually to have comparable information over time.
What is brand tracking used for?
It shows how the main brand indicators evolve, measures the impact of the actions taken, detects trends, and helps you anticipate market changes with objective information.
What is the difference between brand research and brand tracking?
Brand research provides a snapshot of the brand’s status at a given moment by analyzing indicators such as awareness, consideration, or preference. Brand tracking periodically monitors those same indicators to analyze their evolution over time and measure the impact of the actions taken.