Discover how consumers perceive your brand with an image and positioning study
Analyze the associations, attributes, and values linked to your brand to understand how consumers perceive it and where it stands against the competition.
Analysis
What does an image and
positioning study analyze?
Brand image
Identifies the perceptions, emotions, and attributes consumers associate with your brand.
Competitive positioning
Analyzes where your brand stands against its main competitors.
Differentiation
Identifies the attributes that set your brand apart from the rest of the competitors.
Brand territory
Studies the space your brand occupies in the consumer’s mind.
Perceptual map
Visualizes how your brand relates to the competition through perceptual maps.
Solutions
Why choose We are testers
for your image and
positioning research?
Quantitative and qualitative
research
Combine your quantitative image and positioning research with focus groups or in-depth interviews to understand why consumers perceive your brand a certain way and what factors explain its positioning.
Research experts
Our team designs the study, oversees fieldwork, and analyzes the results to turn data into strategic recommendations that strengthen your brand's image and positioning.
Speed and agility
Our proprietary technology and streamlined processes deliver fast results without compromising methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Build a positioning
that makes the difference
Understand how consumers perceive you to strengthen a positioning that is distinctive, relevant, and consistent with your value proposition.
FAQs
Frequently
asked questions
Everything you need to know about our image and positioning research.
Still have questions? Get in touch
What is the difference between brand image and positioning?
Brand image refers to the perceptions, associations, and attributes consumers relate to a brand. Positioning analyzes the place that brand occupies against its main competitors.
What aspects can an image and positioning study analyze?
It can analyze brand attributes, associations, brand personality, brand perception, differentiation, brand territory, perceptual maps, and competitive positioning, among others.
When should I run an image and positioning study?
When you need to understand how consumers perceive your brand, analyze the attributes they associate with it, or compare it with its main competitors to know its relative positioning.
Can it be compared with other brands?
Yes. Including competitors makes it possible to analyze your brand’s relative positioning, identify differentiating elements, and understand how consumers perceive it against the main alternatives in the market.
What is the difference between brand research and an image and positioning study?
Brand research assesses a brand’s overall performance through indicators such as awareness, consideration, preference, or recommendation. The image and positioning study delves into how consumers perceive the brand, what associations and attributes they assign to it, what brand territories it occupies in their minds, and its positioning against the competition.