Discover your consumers' behavior with habits and attitudes research
Analyze your consumers' consumption habits, purchasing behaviors, and motivations to understand the factors that influence their decisions and detect changes in their behavior.
Analysis
What does
habits and attitudes research analyze?
Consumption habits
Analyzes how consumers use products or services, how often, and their typical consumption patterns.
Purchasing behaviors
Studies how consumers make decisions throughout the purchase process and what factors influence their choice.
Purchase motivations
Studies the motivations and factors that drive the choice of a brand, product, or service.
Consumption barriers
Identifies the obstacles, concerns, or difficulties that limit the purchase, use, or adoption of a given solution.
Evolution of habits
Analyzes how consumers’ habits, preferences, and behaviors change over time.
Solutions
Why choose We are testers
for your habits and attitudes research?
Quantitative and qualitative
research
Complement your habits and attitudes research with in-depth interviews, focus groups, or online communities to understand not only what consumers do, but also the motivations, perceptions, and needs behind their behavior.
Research experts
Our team designs the study, oversees fieldwork, and analyzes the results to turn data into strategic recommendations for your brand.
Speed and agility
Our proprietary technology and streamlined processes deliver fast results without compromising methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Understand your consumers
to anticipate their needs
Analyze how your consumers' habits, attitudes, and motivations evolve to design strategies aligned with their expectations and market realities.
FAQs
Frequently
asked questions
Everything you need to know about our habits and attitudes research.
Still have questions? Get in touch
What is habits and attitudes research?
It is research that analyzes how consumers think, act, and make decisions in relation to a category, product, or service to understand the factors that influence their behavior.
What information can habits and attitudes research provide?
It allows you to analyze consumption habits, frequency and occasions of use, purchasing behaviors, motivations, barriers, and how consumer behavior evolves over time.
When should I carry out habits and attitudes research?
When you need to understand your consumers’ behavior, detect changes in their consumption habits, or adapt your strategies to how the market is evolving.
What is the difference between habits and attitudes research and opinion research?
Habits and attitudes research analyzes how consumers behave, what their motivations are, and how they make decisions. Opinion research focuses on understanding their perceptions, assessments, and expectations about a specific product, service, brand, or topic.
What is the difference between habits and attitudes research and segmentation research?
Habits and attitudes research analyzes consumer behavior and the factors that influence their decisions. Segmentation research classifies the market into consumer groups with shared characteristics and needs to understand how the market is structured.