Assess the optimal price with Gabor-Granger
Analyze how purchase intent changes across different price levels to identify the price that maximizes the commercial potential and profitability of your product or service.
Analysis
What does a Gabor-Granger study analyze?
Purchase intent
Measures consumers’ willingness to buy a product or service at different price levels.
Price sensitivity
Analyzes how purchase intent changes as the price rises or falls.
Demand elasticity
Assesses the impact of price changes on demand for the product or service.
Optimal price
Identifies the price level that balances purchase interest and profit potential.
Estimated demand
Estimates how the potential number of buyers varies across the different price levels analyzed.
Solutions
Why choose We are testers
for your Gabor-Granger study?
A more complete view
of price
Complement the Gabor-Granger study with in-depth interviews, focus groups or other pricing studies to understand not only how purchase intent changes across different price levels, but also what factors shape consumers' perceived value and willingness to pay.
Research experts
Our team designs the study, oversees the fieldwork and analyzes the results to turn the data into strategic recommendations for your brand.
Speed and agility
Our proprietary technology and streamlined processes deliver results quickly, without sacrificing methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Identify the price with
the greatest commercial potential
Define a price backed by your consumers' real purchasing behavior.
FAQs
Frequently
asked questions
Everything you need to know about our Gabor-Granger study.
Still have questions? Get in touch
What is the Gabor-Granger method?
It is a pricing research methodology that analyzes how consumers’ purchase intent changes across different price levels.
When should you use Gabor-Granger?
When you need to assess the impact of price on demand and define a pricing strategy based on consumer purchasing behavior.
What insights does a Gabor-Granger study provide?
It identifies price sensitivity, estimates purchase intent at different price levels and determines the optimal price for a product or service.
What is the difference between Gabor-Granger and Van Westendorp?
Gabor-Granger analyzes how purchase intent changes across different prices to identify the optimal price. Van Westendorp identifies the price range consumers consider acceptable based on their perceived value.
What kinds of decisions does Gabor-Granger help you make?
It helps define pricing strategies, evaluate price scenarios, optimize a product’s commercial potential and support launch or repositioning decisions based on consumer purchasing behavior.