Identify acceptable price ranges with Van Westendorp
Understand how consumers perceive different price levels to define the range they consider acceptable for your product or service.
Analysis
What does a Van Westendorp study analyze?
Too cheap
Identifies the price level at which consumers start to feel the product may lose quality or credibility.
Cheap
Determines the price level consumers consider appropriate relative to the perceived value of the product or service.
Expensive
Analyzes the point at which the price starts to feel high, while still remaining acceptable.
Too expensive
Identifies the threshold beyond which consumers no longer consider the product a purchase option.
Acceptable price range
Defines the price interval consumers consider acceptable for the product or service.
Solutions
Why choose We are testers
for your Van Westendorp study?
A more complete view
of price
Complement the Van Westendorp study with in-depth interviews, focus groups or other pricing studies to understand not only what price range consumers consider acceptable, but also what factors shape how they perceive the value of your product or service.
Research experts
Our team designs the study, oversees the fieldwork and analyzes the results to turn the data into strategic recommendations for your brand.
Speed and agility
Our proprietary technology and streamlined processes deliver results quickly, without sacrificing methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Define a price range
aligned with your market
Know the limits of price acceptance to make decisions better aligned with consumer perception.
FAQs
Frequently
asked questions
Everything you need to know about our Van Westendorp study.
Still have questions? Get in touch
What is the Van Westendorp method?
It is a pricing research methodology that identifies the price range consumers consider acceptable for a product or service.
When should you use Van Westendorp?
When you need to define or review a pricing strategy and understand how consumers perceive different price levels.
What insights does a Van Westendorp study provide?
It identifies prices that are too cheap, acceptable, expensive and too expensive, as well as the price range the market considers appropriate.
What is the difference between Van Westendorp and Gabor-Granger?
Van Westendorp identifies the acceptable price range based on consumer perception. Gabor-Granger analyzes how purchase intent changes across different price levels to identify the optimal price.
What types of products or services can be analyzed using Van Westendorp?
Van Westendorp is especially useful when you need to define the acceptable price range for a product or service before launch or during repositioning. For example, it can be applied to set the price of a new food product, a SaaS product, a subscription service or an electronic device.