Validate your information architecture with Tree Testing
Assess whether users easily find information within the navigation structure to identify areas for improvement and optimize the user experience.
Analysis
What does a Tree Testing
study analyze?
Ease of finding information
Analyzes whether users easily locate content within the navigation structure.
Navigation structure
Assesses whether the hierarchy and organization of content help users know where to look for information.
Navigation paths
Identifies the paths users follow until they find the information they’re looking for.
Points of confusion
Detects categories, labels, or navigation levels that generate doubts or make searching harder.
Solutions
Why choose We are testers
for your Tree Testing studies?
Quantitative and qualitative
research
Combine your Tree Testing study with a prior Card Sorting exercise to validate that the information architecture matches your users' mental model.
Research experts
Our team designs the navigation tree, defines the study tasks, and interprets the results to turn them into concrete improvements to the architecture.
Speed and agility
Our proprietary technology and streamlined processes deliver fast results without compromising methodological rigor.
The right sample
Identify your audience among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Check whether your navigation works
Assess whether users find information easily before implementing changes to the information architecture.
FAQs
Everything you need to know about our Tree Testing studies.
Still have questions? Get in touch
What is a Tree Testing study?
It is a UX research solution that assesses whether users easily find information within an already defined information architecture.
What information can a Tree Testing study provide?
It helps identify difficulties during navigation, validate the content structure, and detect opportunities to improve the information architecture.
When should you carry out a Tree Testing study?
Before launching or redesigning a website, app, or digital product, whenever you need to validate the navigation structure.
What is the difference between Tree Testing and Card Sorting?
Card Sorting helps define how to organize content based on users’ mental model, while Tree Testing validates whether that organization helps them find information quickly and intuitively.