Get real feedback with product testing
Assess how consumers perceive your product after using it to understand their user experience, identify strengths and detect opportunities for improvement before or after launch.
Analysis
What does product
testing analyse?
Overall rating
Understand consumers’ overall perception of your product after using it.
User experience
Analyse how consumers use the product and how they rate their experience of using it.
Product attributes
Assess how consumers perceive aspects such as functionality, quality, design, taste, ease of use or any other relevant attribute of the product.
Satisfaction
Measure the level of satisfaction the product generates among users after use.
Solutions
Why choose We are testers
for your product tests?
Assisted product tests
Our team designs the study, oversees the fieldwork and analyses the results to identify strengths, opportunities for improvement and recommendations to help you optimise your product before launch or during its life cycle.
Access to our own panel
Reach consumers who represent your target audience thanks to our own panel and advanced segmentation, obtaining reliable and relevant results on the real user experience.
A connected innovation process
Complement your product test with other methodologies, such as concept tests, packaging tests or price research, to gain a comprehensive view throughout the development and innovation process.
Speed and agility
Get results quickly thanks to dynamic dashboards, tailored presentations and the support of artificial intelligence, which speeds up analysis without compromising our experts' rigour.
Clients
They already trust us
Perfect your product
with real consumer experience
Use consumer feedback to optimise your product before launch or during its life cycle.
FAQs
Everything you need to know about our product tests.
Still have questions? Get in touch
What is product testing?
It is a type of research that lets you assess how consumers perceive a product once they can try or use it, identifying strengths and opportunities for improvement before or after its launch.
When should product testing be carried out?
It is advisable before a launch, after significant modifications or whenever you need to understand how consumers rate their experience of using a product.
What aspects can product testing assess?
User experience, overall rating, satisfaction, product attributes, strengths, areas for improvement, purchase intent and recommendation, among others.
Can both physical and digital products be assessed?
Yes. Product tests can be applied to both physical and digital products, adapting the methodology and variables analysed to each case.
What is the difference between product testing and concept testing?
Concept testing assesses the potential of an idea before the product is developed. Product testing analyses consumers’ real experience once the product can be tried or used, to identify opportunities for improvement before or after its launch.