Optimize your campaigns with ad pre-testing
Evaluate creative work, messages and advertising concepts using research and neuromarketing techniques to identify opportunities for improvement before investing in media.
Analysis
What does an ad pre-test
analyze?
Message comprehension
Analyzes whether consumers correctly understand the message the campaign wants to convey.
Creative appeal
Assesses the creative’s ability to capture attention and generate interest.
Relevance
Identifies to what extent the campaign connects with the audience’s needs, interests or motivations.
Ad recall
Measures the campaign’s potential to stay in consumers’ minds.
Intent to act
Assesses consumers’ willingness to take the intended action after being exposed to the campaign.
Solutions
Why choose We are testers
for your ad pre-tests?
Validated evaluation model
Analyze your campaigns with a research model designed specifically for ad pre-testing, combining the most relevant advertising effectiveness metrics with neuromarketing techniques to measure the rational and emotional impact of your creative work.
Adapted to any creative format
Evaluate ads for television, digital media, radio, animatics or storyboards, adapting the study to each campaign's stage of development.
The right audience
Access consumers who represent your target audience through our own panel and advanced segmentation, obtaining reliable, relevant results for your campaigns.
Advertising benchmark
Compare your campaigns' performance against market benchmarks to put results in context and identify opportunities for improvement before launch.
Speed and agility
Our proprietary technology, the support of artificial intelligence and our experts' experience streamline fieldwork and results analysis so you can optimize your campaigns without delaying their launch.
Clients
They already trust us
Maximize your campaigns' potential
before they go to market
Launch campaigns with greater potential for success thanks to decisions validated before release.
FAQs
Everything you need to know about our ad pre-tests.
Still have questions? Get in touch
What is ad pre-testing?
It is research that lets you evaluate a campaign, creative or message before launch to identify opportunities for improvement and reduce risk.
When should ad pre-testing be carried out?
Before launching a campaign, a creative or any other relevant communication action.
What elements can be evaluated?
Ads, videos, graphic pieces, messages, claims, creative concepts or entire campaigns.
What advantages does ad pre-testing offer?
It lets you identify opportunities to improve the creative, validate messages and optimize a campaign before investing in its release.
What is the difference between ad pre-testing and campaign effectiveness measurement?
Ad pre-testing assesses a campaign’s potential before launch to identify opportunities for improvement. Campaign effectiveness measurement analyzes the campaign’s impact once it has run, to measure its effectiveness and gain learnings for future actions.