Explore your audiences' opinions with a focus group
Bring together a group of participants to understand their opinions, perceptions, and motivations through a moderated conversation that lets you explore and compare different points of view.
Analysis
What can you analyze through a focus group?
Opinions and perceptions
Explore how participants perceive a brand, product, service, or experience and what factors influence their assessments.
Motivations
Understand the reasons, needs, and expectations that explain participants’ behavior.
Reactions to new proposals
Assess concepts, campaigns, products, services, or prototypes to gather spontaneous impressions before making decisions.
Interaction among participants
Observe how the exchange and contrast of opinions among participants bring new arguments and points of view to the surface during the conversation.
Solutions
Why choose We are testers
for your focus group?
Quantitative and qualitative
research
Combine your focus group with quantitative research to compare the findings against numerical data and a representative sample.
Research experts
Our team designs the dynamic, moderates the session, and analyzes the results to turn the conversation into actionable insights.
Speed and agility
Our proprietary technology and streamlined processes let you organize your focus group and get results quickly, without compromising methodological rigor.
The right sample
Identify the right participants among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Discover new perspectives
through conversation
Explore different points of view to better understand your audiences' needs and expectations and identify new opportunities.
FAQs
Everything you need to know about our focus group.
Still have questions? Get in touch
What is a focus group?
It is a qualitative research methodology that brings together a small group of participants to discuss a specific topic under the moderation of a researcher, with the aim of understanding their opinions, perceptions, and motivations.
What information can be obtained through a focus group?
It lets you understand opinions, motivations, and reactions toward brands, products, services, campaigns, or experiences, as well as uncover new points of view through the interaction among participants.
When should I run a focus group?
When you need to understand the why behind your audiences’ behavior, explore new ideas, evaluate concepts, or dig deeper into aspects that require a moderated conversation among several participants.
What is the difference between a focus group and an in-depth interview?
A focus group brings together several participants and leverages the interaction among them to generate different perspectives on the same topic. An in-depth interview is conducted individually and lets you explore one person’s experience, motivations, and perceptions in greater detail.