Identify key segments with segmentation research
Understand the characteristics, needs, and motivations of each segment in your market to adapt your offering, your communication, and your business strategy.
Analysis
What does
segmentation research analyze?
Consumer segments
Identifies the different consumer groups present in a market based on shared characteristics, needs, or behaviors.
Needs and motivations
Analyzes the needs, expectations, and motivations that characterize each segment.
Consumption behaviors
Studies how the different segments behave in relation to a category, product, or service.
Segment profile
Describes the sociodemographic, geographic, psychographic, attitudinal, and behavioral characteristics that define each segment.
Segment potential
Assesses the size, relevance, and potential of each segment within the market.
Solutions
Why choose We are testers
for your segmentation research?
Consumers or your
customer base
Run the study with consumers from our panel or with your own customer base, depending on the research objectives and the segment you want to analyze.
Research experts
Our team designs the study, oversees fieldwork, and analyzes the results to turn data into strategic recommendations for your business.
Speed and agility
Our proprietary technology and streamlined processes deliver fast results without compromising methodological rigor.
Secure data
Run your segmentation research with full confidentiality guarantees and compliance with data protection regulations.
Clients
They already trust us
Turn segmentation into
more effective strategies
Design strategies tailored to each segment based on a more precise understanding of your market and your consumers.
FAQs
Everything you need to know about our segmentation research.
Still have questions? Get in touch
What is segmentation research?
It is research that classifies a market into consumer groups with shared characteristics, needs, or behaviors to better understand its composition.
What information can segmentation research provide?
It allows you to identify the different segments in a market, understand their characteristics, needs, motivations, and behaviors, and analyze the size and potential of each one.
When should I carry out segmentation research?
When you need to define target audiences, adapt your value proposition, personalize your strategies, or identify new market opportunities.
What criteria can be used to segment a market?
Segmentation can be carried out using sociodemographic, geographic, psychographic, behavioral, attitudinal, or needs-based variables, depending on the study’s objectives.
What is the difference between segmentation research and habits and attitudes research?
Segmentation research classifies the market into consumer groups with shared characteristics and needs. Habits and attitudes research analyzes how those consumers behave and what factors influence their purchasing decisions.