Dig deeper into your consumers with online communities
Combine different methodologies and activities to dig deeper into your audiences' opinions, experiences, and needs, and adapt the research as new learnings emerge.
Analysis
What can you analyze through an online community?
Opinions and experiences
Explore participants’ opinions and experiences to gain a deep understanding of their needs, expectations, and perceptions.
Behaviors
Analyze habits, consumption patterns, and behavioral changes over time.
Innovation and co-creation
Involve participants in the development and validation of new products, services, campaigns, or experiences.
Trends and opportunities
Identify changes in your audiences’ needs and behaviors to detect new trends and opportunities.
Flexible research
Combine qualitative and quantitative techniques, different activities, and participation dynamics based on the objectives of each phase of the study.
Solutions
Why choose We are testers
for your online communities?
Quantitative and qualitative
research
Combine your online community with quantitative research to compare the findings against numerical data and a representative sample.
Research experts
Our team designs the activities, moderates the community, and analyzes the results to turn every contribution into actionable insights.
Speed and agility
Our proprietary technology and streamlined processes let you manage your online community and get results quickly, without compromising methodological rigor.
The right sample
Identify the right participants among hundreds of profiles available in our consumer panel and reach them directly, with no need for additional recruitment.
Clients
They already trust us
Research with greater flexibility and depth
Discover new perspectives, dig deeper into the most relevant findings, and gain a more complete understanding of your audiences.
FAQs
Everything you need to know about our online communities.
Still have questions? Get in touch
What is an online community?
It is a research methodology that brings together a group of consumers, customers, or users over a period of time to take part in different activities and contribute information on an ongoing basis.
What information can be obtained through an online community?
It lets you learn about opinions, experiences, behaviors, needs, and expectations, as well as validate ideas, explore trends, and run co-creation processes with participants.
When should I create an online community?
When you need to maintain ongoing contact with your audiences, run longitudinal research, or combine different methodologies within the same project.
What is the difference between an online community and a customer panel?
An online community lets you dig deeper into participants’ opinions, experiences, and behaviors through activities, discussions, and different research dynamics. A customer panel is a stable group of participants who are consulted periodically through different studies.